Ottum Research & Consulting helps clients gather the critical information they need when developing new products and services. This critical information includes:
- Deeply understanding consumer needs
- Prioritizing new product ideas
- Optimizing new product designs
For more information, please visit the Services page.
brief introduction
Brian D. Ottum, Ph.D., is President of Ottum Research & Consulting, a supplier of market research and new product development consulting services. No other practice offers a wider array of market research tools - from highly qualitative (ethnography & KJ analysis) to hybrid qual/quant (live keypad studies) to highly quantitative (discrete choice modeling). All Services are fully customized to fit any client need. Look to the Experience page for some recent projects and a subset of client companies. For additional professional details, visit Brian's Biography. Also, be sure to view Brian's new astrophotography galleries in the Personal section.
734.429.8215
He has a great track record for delivering expert advice, proven process methods, as well as
valuable and actionable results. Brian has a knack for bringing clarity to the fuzzy front end of
innovation through his powerful blend of qualitative thinking skills and quantitative analysis tools.”
- Daniel Koester, Johnson Controls