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Welcome to Ottum Research & Consulting!

Based out of South East Michigan, we specialize in helping clients gather the critical information they need when developing new products and services.

This critical information includes:

  • Deeply understanding consumer needs
  • Prioritizing new product ideas
  • Optimizing new product designs

Looking for more details? Check out our Services & Capabilities.  

brief introduction

brianBrian D. Ottum, Ph.D., is the President of Ottum Research & Consulting, a supplier of market research and new product development consulting services. No other practice offers a wider array of market research tools – from highly qualitative (ethnography & KJ analysis) to hybrid qual/quant (live keypad studies) to highly quantitative (discrete choice modeling). All of our Services are fully customized to fit any client need. Look into our Clients for a subset of client companies that we’ve worked with. For additional professional details, visit Brian’s Biography. Also, be sure to explore Brian’s passion for astrophotography in the Personal section. Market Research Companies