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Welcome to Ottum Research & Consulting!

Based out of South East Michigan, we specialize in helping clients gather the critical information they need when developing new products and services.

This critical information includes:

  • Deeply understanding consumer needs
  • Prioritizing new product ideas
  • Optimizing new product designs

Looking for more details?  Check out our Services & Capabilities.

 

brief introduction

brianBrian D. Ottum, Ph.D., is the President of Ottum Research & Consulting, a supplier of market research and new product development consulting services. No other practice offers a wider array of market research tools – from highly qualitative (ethnography & KJ analysis) to hybrid qual/quant (live keypad studies) to highly quantitative (discrete choice modeling). All of our Services are fully customized to fit any client need. Look into our Clients for a subset of client companies that we’ve worked with. For additional professional details, visit Brian’s Biography. Also, be sure to explore Brian’s passion for astrophotography in the Personal section.

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