Offering the full range of Market Research Analytics, from Qualitative Analysis to Quantitative Analysis:
To uncover unmet consumer needs & compensatory behaviors
- Train the team
- Set up interviews
- KJ analysis of transcripts
- Multimedia presentation
Trained the client team and rode with 24 drivers from around the country. Interviewed them, took pictures and videos.
Transcribed the interviews, conducted a KJ analysis session and identified the top ten unmet needs for car interiors.
To quickly test concepts
- Qual/Quant hybrid
- Computerized keypads
Showed 20 new product ideas and prototypes to a target market and ranked them in order of interest. Quantitative results used to drive the follow-up focus group, and designers made changes between sessions to receive instant feedback on the brand new ideas.
To optimize product design, set price, measure cannibalization/sales
- Highly accurate
- Predictive model
- “What-If” spreadsheet results
Helped a publisher set the price and features of a new online textbook product. Showed what both students and professors are willing to pay.
Turn consumer insights
- Multitude of tools
- Concept-writing template
Hosted a brainstorming session within a museum of failed new products, using a variety of simulative approaches. Generated 300 new product ideas.
On-site custom programs
- “Fuzzy Front End” process
- “Top 10 VoC Tools”
Went to a company site and gave training on market research and innovation processes. Used the “Top 10 VoC Tools” presentation, customized to the company’s industry.
- Rank consumer needs
- Segment markets
- Test seed concepts against our database
Segmented the market for a business-to-business product, complete with personas of each of the 5 segments. Client is using the results to target new products and also train the sales staff.